LinkedIn

2024

Designing LinkedIn’s AI Hiring Assistant

Hiring great talent is hard — especially for managers without a recruiting background. At LinkedIn, we set out to reimagine the hiring experience by designing an AI-powered assistant that helps managers write better job descriptions, source stronger candidates, and streamline the hiring process — all within LinkedIn Recruiter.

Project duration

6 months

My role

Product Design Lead

I led product design from initial vision through launch, working across design strategy, prototyping, research, and delivery.

Working team

3 product designers
3 product managers
6 engineers
1 researcher
1 content designer

& extensive collaboration with design systems, AI platforms, product marketing, data science and legal.

Project highlights

57%

Product adoption rate among target users

57%

Product adoption rate among target users

57%

Product adoption rate among target users

57%

Product adoption rate among target users

6%

Lift in job posting revenue quarter-over-quarter

6%

Lift in job posting revenue quarter-over-quarter

6%

Lift in job posting revenue quarter-over-quarter

6%

Lift in job posting revenue quarter-over-quarter

$230k

Revenue generated from the new Promoted Plus tier

$230k

Revenue generated from the new Promoted Plus tier

$230k

Revenue generated from the new Promoted Plus tier

$230k

Revenue generated from the new Promoted Plus tier

🏆

LinkedIn company innovation award recipient

🏆

LinkedIn company innovation award recipient

🏆

LinkedIn company innovation award recipient

🏆

LinkedIn company innovation award recipient

User problems

Hiring managers at LinkedIn — especially those at small and midsize businesses — were struggling with inefficient, inconsistent hiring processes. Writing job descriptions, sourcing qualified candidates, and evaluating applicants were time-consuming and intimidating for non-recruiters.

This problem was urgent because it led to delayed hiring, lower-quality talent matches, and poor candidate experiences — all of which hurt business outcomes and user trust.

Our goal was to create an AI-powered assistant that made hiring faster, simpler, and more effective, without requiring deep recruiting expertise.

The solution

We designed “Hiring Assistant,” a smart layer inside LinkedIn Recruiter that helps managers post jobs, discover talent, and evaluate candidates — all with help from AI.

The experience was rolled out in two phases: first, a lightweight 1-step posting and sourcing flow; then a more refined, customizable workflow based on beta feedback.

We began with a vision

In early workshops, our team generated dozens of ideas to reimagine the hiring journey with AI. We aligned around a vision that focused on simplicity, clarity, and confidence — empowering managers, not replacing them.


To gain stakeholder buy-in, we created high-level concept prototypes showing the end-to-end assistant experience.

Phase 1: MVP Experience

While a vision proposal is great to get buy in, after looking at timelines, business needs, development resources, we needed to scale back a few features so we developed a phased approach to get things built and delivered in a timely manner. We wanted to launch with a few key features.

1-Step Job Posting

AI generates a draft job post based on simple prompts (“What role are you hiring for?”). Managers can edit and adjust before publishing.

AI Sourcing

Candidates are recommended based on skill and experience match. Suggested outreach messages are also AI-generated.

AI Screening

As applications come in, Hiring Assistant evaluates and sorts top matches. Managers can save or reject in one click.

Friends & Family (closed beta) research and findings

During our “Friends & Family” closed beta, we gathered qualitative and quantitative feedback from high-value customers. These findings directly informed our Phase 2 design updates.

Users wanted more manual control over AI actions

Again we were hearing that users still are not sure about the accuracy of AI performing all these tasks for them so they prefer to have manual control over things or at least a way to review more easily.

Users wanted more manual control over AI actions

Again we were hearing that users still are not sure about the accuracy of AI performing all these tasks for them so they prefer to have manual control over things or at least a way to review more easily.

Users wanted more manual control over AI actions

Again we were hearing that users still are not sure about the accuracy of AI performing all these tasks for them so they prefer to have manual control over things or at least a way to review more easily.

Users wanted more manual control over AI actions

Again we were hearing that users still are not sure about the accuracy of AI performing all these tasks for them so they prefer to have manual control over things or at least a way to review more easily.

Job reposting and templating needed to be easier.

We can provide pre-written job descriptions or access to previously posted jobs to “duplicate” content. How can we allow users to save a job as a template?

Job reposting and templating needed to be easier.

We can provide pre-written job descriptions or access to previously posted jobs to “duplicate” content. How can we allow users to save a job as a template?

Job reposting and templating needed to be easier.

We can provide pre-written job descriptions or access to previously posted jobs to “duplicate” content. How can we allow users to save a job as a template?

Job reposting and templating needed to be easier.

We can provide pre-written job descriptions or access to previously posted jobs to “duplicate” content. How can we allow users to save a job as a template?

“Top match” filtering was often too loose

Nearly 80% of candidates were marked as “Top match” when they were not meeting the thresholds a user has set. We need to revamp the algorithm and weight we are putting on each of the qualifications.

“Top match” filtering was often too loose

Nearly 80% of candidates were marked as “Top match” when they were not meeting the thresholds a user has set. We need to revamp the algorithm and weight we are putting on each of the qualifications.

“Top match” filtering was often too loose

Nearly 80% of candidates were marked as “Top match” when they were not meeting the thresholds a user has set. We need to revamp the algorithm and weight we are putting on each of the qualifications.

“Top match” filtering was often too loose

Nearly 80% of candidates were marked as “Top match” when they were not meeting the thresholds a user has set. We need to revamp the algorithm and weight we are putting on each of the qualifications.

Phase 2: Feedback-Driven Redesign

User feedback revealed a strong desire for more control and transparency. We redesigned several parts of the experience:

Posting process

Replaced 1-click with a step-by-step flow so users could review and tweak each detail.

Optimizing the sourcing flow

Redesigned the candidate cards with better IA and richer info to improve scanning and decision-making.

Adjusted criteria to reduce false positives in the “Top Match” category.

Users noted our algorithm was putting too many people in the “Top match” category and it was not as easy to sort. We needed to make our requirements stricter.

Creating the style guide and integration with Design System + Guide teams

As we were developing this product, there were other agentic products being developed across the company. We were all working in tandem and eventually were all consolidated to work together in a new “agentic” design system. I helped develop this new design system to work across the company.

Project outcomes

57%

Product adoption rate among target users

57%

Product adoption rate among target users

57%

Product adoption rate among target users

57%

Product adoption rate among target users

$230k

Revenue generated from a new Promoted Plus tier

$230k

Revenue generated from a new Promoted Plus tier

$230k

Revenue generated from a new Promoted Plus tier

$230k

Revenue generated from a new Promoted Plus tier

6%

Lift in job posting revenue quarter-over-quarter

6%

Lift in job posting revenue quarter-over-quarter

6%

Lift in job posting revenue quarter-over-quarter

6%

Lift in job posting revenue quarter-over-quarter

🏆

LinkedIn company innovation award recipient

🏆

LinkedIn company innovation award recipient

🏆

LinkedIn company innovation award recipient

🏆

LinkedIn company innovation award recipient

My impact

As the lead designer, I drove alignment across a highly cross-functional team and helped scale the vision across multiple platforms. My early design concepts and systems work influenced not only Hiring Assistant, but also other AI products at LinkedIn.

Learnings and challenges

What did we learn?

Trust is still an issue with AI

Transparency features ("Why this candidate?") increased trust in AI.

Trust is still an issue with AI

Transparency features ("Why this candidate?") increased trust in AI.

Trust is still an issue with AI

Transparency features ("Why this candidate?") increased trust in AI.

Trust is still an issue with AI

Transparency features ("Why this candidate?") increased trust in AI.

Time-saving features were a clear value driver

Managers appreciated time savings and better candidate matches.

Time-saving features were a clear value driver

Managers appreciated time savings and better candidate matches.

Time-saving features were a clear value driver

Managers appreciated time savings and better candidate matches.

Time-saving features were a clear value driver

Managers appreciated time savings and better candidate matches.

Challenges we faced

Cross-platform fragmentation made it hard to align timelines and feature sets

Our eng and product teams didn’t always work cross platform, and most features were developed at different speeds, fidelities and had different launch schedules. It was challenging to try and corral these as a platform agnostic designer.

Cross-platform fragmentation made it hard to align timelines and feature sets

Our eng and product teams didn’t always work cross platform, and most features were developed at different speeds, fidelities and had different launch schedules. It was challenging to try and corral these as a platform agnostic designer.

Cross-platform fragmentation made it hard to align timelines and feature sets

Our eng and product teams didn’t always work cross platform, and most features were developed at different speeds, fidelities and had different launch schedules. It was challenging to try and corral these as a platform agnostic designer.

Cross-platform fragmentation made it hard to align timelines and feature sets

Our eng and product teams didn’t always work cross platform, and most features were developed at different speeds, fidelities and had different launch schedules. It was challenging to try and corral these as a platform agnostic designer.

Several agentic initiatives converged late in the process, leading to difficult trade-offs.

Initially many of the other teams were working independently, but in the end we found it challenging for us all to align across the company.

Several agentic initiatives converged late in the process, leading to difficult trade-offs.

Initially many of the other teams were working independently, but in the end we found it challenging for us all to align across the company.

Several agentic initiatives converged late in the process, leading to difficult trade-offs.

Initially many of the other teams were working independently, but in the end we found it challenging for us all to align across the company.

Several agentic initiatives converged late in the process, leading to difficult trade-offs.

Initially many of the other teams were working independently, but in the end we found it challenging for us all to align across the company.

Innovation was often limited by the need to ship quickly and stay aligned across teams.

In order to launch on time, and to find a happy medium with other parts of the product, we were very limited in what type of innovative ideas, styles and experiences we were able to ship.

Innovation was often limited by the need to ship quickly and stay aligned across teams.

In order to launch on time, and to find a happy medium with other parts of the product, we were very limited in what type of innovative ideas, styles and experiences we were able to ship.

Innovation was often limited by the need to ship quickly and stay aligned across teams.

In order to launch on time, and to find a happy medium with other parts of the product, we were very limited in what type of innovative ideas, styles and experiences we were able to ship.

Innovation was often limited by the need to ship quickly and stay aligned across teams.

In order to launch on time, and to find a happy medium with other parts of the product, we were very limited in what type of innovative ideas, styles and experiences we were able to ship.

Conclusion

Designing LinkedIn’s Hiring Assistant was a deep dive into the future of work — one where AI supports, not replaces, human decision-making. By listening closely to hiring managers, building in transparency, and refining based on real-world feedback, we created a tool that empowers people to make better hires — faster.

Chris O'Boyle's Design Portfolio
Chris O'Boyle's Design Portfolio
Chris O'Boyle's Design Portfolio
Chris O'Boyle's Design Portfolio